Wallpaper Ad is a premium static background image that serves as a branded frame for a web page.
By framing the content and drawing the users attention to the clickable part at the top, and at the same time not competing with other banner ads on the page, the wallpaper ad provides a good user experience and leaves an impression of a premium advertisment.
Brand awareness can be further increased by having the wallpaper ad made sticky, meaning it remains fixed in place as the user scrolls down. This in tandem with other placements on the page can leave a lasting impression of a good quality combined advertisment.
Wallpaper Ad is a single large background image with an optional HTML5 header part. The specifications, requirements and recommendations of the Wallpaper Ad background image and HTML5 header are:
By default the background image of the wallpaper ad will have its position fixed to top which means that the background image will stay fixed to the view when the user scrolls down. If you don't wish background image be scrollable, please specify the request when you send the banner archive file to DELFI.
In this banner archive we have provided a zip file of an example banner. Inside you will find an example background, a HTML5 header part made with Adobe Edge Animate and a preview image of a safe area of a Wallpaper Ad for your reference. The safe are is the header part that will be clickable and which will not scroll with the page if the rest of the wallpaper is fixed to position.