Expanding tower is an interactive banner that expands when the user moves the mouse over the banner and collapses when the user moves the mouse off the banner.
This type of banner expands temporarily over the content and is allowed only on tower banners. For content banner use pushdown banner solution.
Video on the expanded part of expanding tower ad is allowed as long as the video complies with video file requirements below.
Expanding tower banner is a single expanding banner that may be as simple as one single image that expands to display the whole image or as complicated as rich media solution with animations on both collapsed and expanded parts an video on the expanded part.
Simplest way to create an expanding tower banner is to use the provided Adform Studio links to premade templates and following the instructions below.
If you wish to create an expanding banner standalone and not use Adform Studio, you must include the Adform script in the head of the banner and use Adform expand event to call the expand part.
It is possible to create an expanding tower banner using two html5 banners and combining them, but that solution is very cluncky without smooth transition and event tracking. Please try and avoid using two html5 banner file expanding tower.
Expanding tower banner loads the some assets after user interactions so the banner weight limit is based on the initial load of the banner.
- Weight limit: 110KB
- Dimensions: 300x400px / 300x500px / 300x600px
- Optional video weight limit: 2MB
- Expanded part width limit: may be up to 995px
Example assets of a simple expandign tower – Example ZIP file
- Collapsed part: image 300x600px image file size 21KB
- Expanded state: image 800x600px image file size 66.26KB
Please follow the instructions below to create a simple images expanding tower or watch the video of how to create expanding tower with video.
Simple image expanding tower
- Have a collapsed part image and an expanding part image
- Open Adform Studio Expanding tower template
- Set the expanded part dimensions in BANNER SETTINGS
- Set the clickTAG in BANNER SETTINGS
- Replace the collapsed image asset in FILE BROWSER
- Replace the expanded image asset in FILE BROWSER
- Update the collapsed image asset of expanding component collapsed state in COMPONENTS
- Update the expanded image asset of expanding component expanded state in COMPONENTS
- Optional – Check live preview of banner
- Export banner (Optimze banner & export can sometimes reduce the banner size but may reduce the quality of images – use at your own discretion)
- Send the exported ZIP to DELFI
Simple expanding tower with video
- Video of a simple expanding tower with video creation – video