Videobanner is a html5 banner that includes a video element.
Video elements are allowed on all placements except scroller and interscroller
Video element can ba a part of banner where it is just part of the banner and the rest is an image or HTML.
Or video element can be the only element on the banner where the whole banner is covered by the video element.
Videobanners can be devided into Autoplay and Click To Play.
- Video element must have attribute muted=”muted” (some browsers block autoplay if video is not muted – read more)
- Video file weight limit is 2MB.
- All autoplay videobanners will have a frequency capping applied to limit how many video banners are on the page at the same time
- Autoplay videobanner video duration must be under 45s
Click to Play
- Click to play videobanner weight limit is 5MB
- Keep the video short and sweet
- Optimize the video (Handbrake is a good optimizer)
- Video file size can best be reduced by optimizing its size and bitrate
- Consider removing audio (autoplay videos must be muted and most users do not enable video audio)
We have prepared an Adform Studio template that you can use to quickly create a videobanner. This template uses Adform custom videoplayer that has been optimized and set up correctly so that the videobanner does not stress the borwser too much.
To create a video banner using our prepared Adform Studio template, please follow these instructions:
- Have a videofile under 2MB (or 5MB in case of Click to Play videobanner)
- Videofile needs to be mp4 format
- Open Adform Studio banner template
- Set the correct size in Banner Settings
- Set the clicktag of the banner in Banner Settings
- Replace the first asset in ADDITIONAL ASSETS in File Browser
- Optimize banner and export
- Send the zip file to Delfi